How To Setup A Facebook Ads with Business Manager Account

There are several factors to consider when creating ads in any social media platform. One of the main factor is to take a deep insight about the amount of audience the platform is generating per day, weekly and monthly.  Thanks to Mark Zuckerberg, the owner of facebook.com. One of the most-used social media platform in the world, having more than 2 billion monthly active users.

However,  the large amount of users active in this platform make it an ideal option to promote your business and services targeting specific intrest, country, demographics, behavior and so on. 

Today, we're giving you all the detailed information needed to create a successful facebook ads.  By the end of this article, you should be able to understand how to create a facebook ads for yourself or someone and also make money from it.

Creating a facebook ads is very simple. All you need is to follow the steps to be discussed in this guide. 

Major Fact To Consider When Creating A Facebook Ads

• Know Your Goal 

To create a successful facebook ads for your business, you must have a goal behind the campaign you're about to start. Your aim and objectives for running the ads is also play a very important part to have a success at the end. 

There are many reasons you might want ads to run the ads and different goal for each. One thing you must note is that, running facebook ads has to do with your intent to get people's intrest. 

How To Create A Facebook Ads For Your Business 

To create an ads for your business on facebook is very simple than you think if you can follow the appropriate steps needed. Below are the ways you'll need to implement to create your facebook ads 

Step 1: Create A Facebook Business Manager Account. 

To run an ads on facebook, you have to create a business manager account with them.  To create a facebook business manager account, kindly visit business.Facebook.com. 

• You'll see a blue rectangle box located at the up right corner of the page. Click it and input all your real information as requested. This form in the first page will request for your name, your business name and email address. 

• In the next page, you're required to input your country, street address, city, state or region, postal code, phone number and your website. Then click submit.

• You'll receive a confirmation message in your email inbox, click on the "confirm now" to confirm your facebook business manager account registration.

• Congratulations, your facebook manager account has been successfully created and ready to give it's features to the account. 

• After creation of your business manager account, you have to add your facebook page to the account.  This will stand as your brand when advertising online.

In this case, you have only three options to choose  in the page you where shown here. Add a page you own, add someone else's page and create a new page. If you already have a facebook page, you can easily tap the "ADD PAGE" text in blue colour and if you also want to add someone else's facebook page, click "REQUEST ACCESS" bar. You can also create a new facebook page in case, you don't have any facebook page before. 

The steps involved in creating a facebook page is very easy and also similar to that of the process during signing up for a business account manager account which has been explained in this guide. 

Create your facebook page and add it to your business manager account. 

If you also have more than one facebook page apart from the one you added recently, you can follow the same process outlined above. 

STEP 2: ADD/CREATE A FACEBOOK ADS ACCOUNT 

To run a facebook campaign, you'll have to sign up for an ads account or if you already have one, just add your ads account to your business manager account. If it happens that you do not have a facebook ads account, follow the steps below to create one. You must note that this ads account can't be removed after being added to your facebook business manager account so it's advisable to add the ads account you own. 

• In your business manager account dashboard, click on the "add account". A pop-up window will show up where you can find, add an ad account you own, add someone else's ad account, create a new ad account. Just choose the option that suits your decision but for the sake of this tutorial on how to create a ad account , we're choosing the third option which says, create a new ad account. 

• After clicking on "create new as account", you'll be redirected to the page to input your account details, submit and click next. 

• You'll be asked if the ad account that's about to create is yours or another person. Click "my business"  and "create".

STEP 3: ADD AN EXTRA SECURITY TO YOUR FACEBOOK ADS ACCOUNT 

Another important step is to make sure your business manager account is safe. To do this, 

• In your account dashboard, click business settings, a menu bar will pop up. From there, click "security center".

• The next page will tell you to setup Two Factor Authentication and this is where you'll add additional security to your business manager account. 

• Switch the first box located at the first paragraph of the page to Required For Everyone. This means, this security feature will protect your account from anyone trying to access your account. 

HOW DOES TWO FACTOR AUTHENTICATION WORKS

Two factor authentication works in a sense that, any website or app this security method is enabled will give it's users the feature of sending one-time pin(OTP) to the registered phone number associated to the account each time they try to login. Without inputing the pin sent to the registered phone number,  the user will not be able to login. Having this feature enabled in facebook business manager also give it an extra security when strangers are trying to gain access your account. 

HOW TO PLACE YOUR FIRST CAMPAIGN IN FACEBOOK BUSINESS MANAGER ACCOUNT

To create a facebook ads for your business,  you need to login to your account by visiting facebook.com/adsmanager

STEP 1: CHOOSE YOUR OBJECTIVE

There are many objective an advertiser might want, from the ads he/she want to place. 

Facebook has stated some marketing objectives for their advertiser in other to ensure setup.  These objectives are :

Traffic 

Reach 

Engagement 

Brand Awareness 

Video Views 

Conversion

Lead generation 

Store traffic 

Messages

Catalog sales

App installs 

To place your ad,  you'll need to choose the exact objective that suits your campaign. 

The type of objective you choose will depend on how you'll pay facebook for conversion.  For example, if your objective is to gain video views and traffic, then you'll have to pay facebook for impression given. If your objective is to make a sale, then you'll have to pay facebook for conversion. 

The type of objective you choose will also depend on how you'll pay facebook for your ads. 

In this tutorial, Let's say you choosed engagement as your objective.

STEP 2: CHOOSE ENGAGEMENT TYPE 

The next option is to choose which type of engagement you'll like to gain from your ads. 

• Post Engagement 

• Post Like

• Event Responses 

Choose any type of engagement that suits your business. Let's say, you choosed post like. 

STEP 3: SET YOUR CAMPAIGN NAME 

Enter the name that will be attractive to your audience. You can also choose the category of your ad if it fits to any of the category listed.  If it doesn't,  then leave it blank.

The other options listed in this current page are optional.  If you love to run it in your campaign, you can choose it.  This options include setup A/B split test and advantage campaign budget+

STEP 4: SET YOUR BUDGET AND SCHEDULE 

The next step is to setup the time you want your campaign to be visible to your audience. You can either choose daily campaign with start and end date options. The time selected for the campaign will depend on the amount you will to pay for your it. 

You can also choose to start displaying the ads instantly or you can choose a date for it which will automatically start on it's own according to the selected date. There's also an option to choose lifetime budget which means, your ads will be displaying everyday. 

STEP 5: CHOOSE YOUR TARGETED AUDIENCES 

Facebook has a wide variety of targeting tools to help advertisers choose a specific type of audience to show their ads.  Using this tools provided in the platform,  you can filter the type of audience you want show your ads. Filtering options like user's hobby, intrest, location, demographics, behavior and more. 

STEP 6: CHOOSE THE ADS PLACEMENT SUITABLE FOR YOUR BUSINESS

In this page, there will be an option to choose "advantage + placement" or "manual placement" .

It's recommended to choose the first option if you're a newbie in facebook ads and not skilled in choosing manual placement. 

Advantage + Placement means, facebook will automatically publish your ads to the most interested audience include some social media platforms like instagram, messenger and so on 

Manual placement means, you'll be the one to choose where and who to see your advert and this will definitely reduce some money  if you're expert in the placement. 

STEP 7: BRAND SAFETY & COST CONTROL 

After choosing your ads placement, you can also scroll down to exclude any type of content that doesn't suit your ad.

Now, Click next. 

You'll see the estimated cost and conversation for your advert. This is set according to your previous settings for your ad.

STEP 8: NOW PUBLISH YOUR AD BY PLACING ORDER

Before you finally create your ad, don't forget there are different types of ads format available you'll like to choose. This ads format include video ads, image ads, slideshow ads and carousel.  Yours is to choose the most appropriate for your business. 

Conclusion

 Due to large number of active users in facebook everyday, running campaigns in facebook has been the most easiest and cheapest way to have a good conversion in a business as it also depends on the type of settings applied before your ads was published. Hope you found this guide helpful.

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