How To Identify Engaging Facebook Group And Page
It might happen that some affiliate platforms or any making money websites will require you to refer before you can earn so therefore, you'll be finding how to share your referral link to social media. Especially Facebook, one of the most used social media platform with largest active users per day and it's very easy to quickly get referrals easily if you display to the right audience in facebook.
So right now, we're also sharing with you guys, another detailed information about how to detect an engaging facebook group or page with or without having any related experience.
It's very easy to quickly detect this. All you need is to read and follow all we'll be discussing in this guide today.
WHAT IS THE MEANING OF ENGAGEMENT
The word engagement can be referred to the process of how a group of audience are interracing to a certain message posted either on social media platform, a forum, a website, and lot more.
We can take for example, you published your new post on a facebook page and we all know, the means by which people can interact to a post on facebook is by reacting, comments and replies and sharing.
This also relate to the amount of reactions, comments and shares you received on the same post will show how engaged it is.
This engagement rate can also be calculated using the formula given in all social media platforms but we'll mention the most popular ones.
How To Calculate Engagement Rate On Social Media
We have many engagement objectives and calculations as well which are as follows
1. Engagement Rate By Reach (ERR)
ERR can be calculated using it's formula,
• EER = total number of engagement per post/reach per post X 100
2. Engagement Rate By Impression (ER Impression)
This engagement method is very important when running a paid content.
You can calculate your engagement rate by impression using these formula,
• ER impression = total engagement on a post/total impression X 100
• Average ER impression = total ER impression/total posts
3. Engagement Rate By Posts (ER Post)
If you have some number posts and you're willing to know the total engagement rate, consider the following formula:
• ER Post = Total engagement on a post/total followers
• Average ER post = Total ER by post/ total post
4. Daily Engagement Rate (Daily ER)
If you're a kind of person who publish contents on social media daily and you're willing to know how much engagement rate you're receiving daily.
I'll like to share you this formula below,
• Daily ER = Total engagement in a day/Total followers X 100
• Average Daily ER = Total engagement for (y) days/ [(y) days X followers] X 100
HOW TO IDENTIFY AN ENGAGING FACEBOOK GROUPS AND PAGES
METHOD 1: CLICK ON ANY LATEST POST IN THE GROUP AND CHECK THE DATE WHEN IT WAS POSTED ITS CURRENT WITH THE CURRENT DATE.
There are some facebook groups and pages that are not active anymore due to the absence of the admin's action. You'll easily identify this type of group when the latest post is 1 month ago or even years ago. This is becoming a common mistakes among marketers whereby they waste so much time sharing their group links to inactive groups.
Do navigate through the recent posts and check the time posted if it's worth encouraging or not.
METHOD 2: SCROLL THROUGH THE GROUP AND CHECK IF THE PREVIOUS POSTS ARE RECEIVING ANY COMMENTS OR LIKES.
It's totally a waste of time when you're sharing messages to non engaging groups like this. This method can also work for pages as well
You'll identify this groups or pages as non engaging when previous posts are receiving only one or two likes without any comment.
Take note of this kind of groups or pages because, it's very certain your own personal post won't get enough engagement as well.
METHOD 3 : Check the name of the author of recent posts if it's not the admin.
This method will not work for a facebook page due to the feature of page-manager only in facebook. This means the page managers are the only allowed to publish contents to a page.
Back to facebook groups,
We have some facebook groups that doesn't allow other members to share their messages in the group except the admin.
Instead, your post will be awaiting for approval by the admin and might eventually get declined within few clicks.
I'll advice you to take time to go through the recent posts if it's not only the admin that keep posting. Then if you noticed its only the admin that's publishing contents to the group, either it's engaging or not, that's a waste of time for you pertaining to your message.
CONCLUSION: Reading this guide from A-Z, I'm rest assured you can now identify a well engaged facebook groups and pages without any issue. Feel free to drop your comment regarding what was discussed today, how to identify engaging facebook group or page.
